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Many of these collaborations are geared toward kids and their parents, but for the 2017 campaign around Star Wars: The Last Jedi, Dole’s director of corporate communications, Bil Goldfield explains, “We broadened our target to mirror the all-ages, nostalgic appeal of the Star Wars franchise.” He says retail partners reported increased traffic. Just slap any sticker on a banana really, and your kid will probably suddenly want to eat it.” This trick also works with Minions Stickers. In the same thread, u/shadow247 shares a parenting hack, saying, “I moved a Captain Marvel sticker to at least 12 different banana’s….convince she was getting a Captain Marvel banana every time. There’s always someone out there who collects -insert weird shit here-.” And u/great_bowser asks, “So am I the only one who's been maintaining collection of banana stickers since childhood?” In a Reddit thread with over 400 comments about a “limited edition” Frozen 2 banana, u/A_Yeti says, “My dads been collecting banana stickers his whole life.
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These banana stickers become instant collector’s items for particularly devout fandoms. Dole and Disney have been BFFs since 1976, when Dole began sponsoring Disneyland’s Enchanted Tiki Room. It’s perhaps best known for its banana stickers, which have featured characters from Disney movies like Beauty & The Beast and Cars 3, Pixar favorites like Ratatouille, and, most recently, Marvel superheroes. Like Sunkist, Dole has been branding produce since its early days. Ward says retailers saw an increase in blood orange sales during the promo, which ran through June. Ward says that while the campaign was meant to appeal to young fans, “Overall, we developed content specifically with the millennial mom in mind.” And it worked. Focusing on its blood oranges (it doesn’t sell strawberries, alas), Sunkist released *Strawberry Shortcake–*themed packaging, coloring pages, and recipes. (There is, perhaps unsurprisingly, a dedicated group of vintage fruit crate and sticker collectors.)Ībout a hundred years later, in March of 2022, Sunkist kicked off a promotion with media company WildBrain’s Strawberry Shortcake series, Berry in the Big City. It started with a stamp on its oranges in 1926. Sunkist was one of the first companies to put its branding right on the fruit itself, according to Sunkist’s senior director of global marketing, Christina Ward. dates back to the 1890s, when the advent of national shipping meant companies needed a way to differentiate their crates of fruit from the competition. But healthy or not, it all comes down to marketing.īranding produce in the U.S. Unlike cereal, much of the branding around fruits and vegetables plays on the virtuousness of the ingredient. Kids might be super susceptible to that kind of marketing-bright colors, cartoons, familiar faces-but the thing is, we all have that little kid in us. We see it with cereal boxes, in which tigers and Flintstones and leprechauns vie for the attention of the youngest shoppers at the grocery store.
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Most of the fruit we buy comes with its own packaging-its peels and husks.